Marie-Caroline took advantage of Facebook groups to put exclusivity at the heart of Mi Casa’s trust based business model. Following great success, as a Facebook group with thousands of users, the platform was becoming tough to manage and needed to scale.
As the Mi Casa page grew in popularity, it became increasingly time-consuming to format posts and manually matchmake renters and owners. Theodo partnered with Marie-Caroline to build a new platform for Mi Casa, transforming it into a scalable business, whilst maintaining the network of trust offered by an exclusive Facebook group.
Marie-Caroline was fully integrated into the team as Product Owner, and together we built an MVP platform enabling trusted members to post, find and book holiday homes in just 5 weeks. Using ReactJS and Django, we seamlessly integrated with Stripe and Facebook APIs, maintained the exclusivity offered by a Facebook group, and improved the renting process through a smart search engine and intelligent ads.
The new Mi Casa platform offers an improved customer journey for both owners and renters via a flawless journey from Facebook to website. Meanwhile an automated process for posting advertisements saves time for site administrators and allows Marie-Caroline to focus on growing their client base.
"Five months after going live, the website is running smoothly and the sales are great! I would absolutely recommend Theodo and I hope to build software with them again in the future."
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